Blog

Featured posts

Featured

Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Anna Cosenza 10/09/2019 Anna Cosenza 10/09/2019

How to live tweet an event (and still actually talk to people)

We’re sharing our top tips for tweetin’ and ‘gramming live from events.

Anna Cosenza 09/09/2019 Anna Cosenza 09/09/2019

Don’t let your email marketing leave home without reading this blog

Read our tips on how to crush your newsletter game.

Rory Stobo 21/08/2019 Rory Stobo 21/08/2019

5 great ways to alienate your audience and sell less

Learn our techniques for maintaining a strong, distinctive tone of voice across your marketing.

Deepa Mistry 12/08/2019 Deepa Mistry 12/08/2019

How to set KPIs for marketing

What's the definition of KPIs and how do you set KPIs for your marketing campaigns? Follow our step-by-step advice for finding the best marketing metrics for your organisation.

Rory Stobo 18/07/2019 Rory Stobo 18/07/2019

A love letter to Mill Road

In a week that’s seen the community hit by fire and road closures, we wanted to highlight some of the amazing retailers right here on our doorstep who deserve our support.