Strategy and support

A fresh approach to achieve your marketing goals

 

Trends in digital marketing are changing so fast it’s hard to keep up! Maybe you have a marketing strategy in place, but are you confident it’s up to the challenge of changing trends and can adapt to new opportunities on the horizon?

This service is for marketing managers and comms teams. C-Suite executives and senior leadership teams. Startups, scaleups and SMEs.

Goal: We’ll analyse the performance of your existing marketing activity and develop the best digital marketing strategy to support your business growth, with monthly support to ensure success.

 

Your strategy package will include

  • In-depth audit and analysis

  • Comprehensive strategy and action plan across our Strategy Suite of documents and research

  • Follow-on support booked in blocks of 6 months

How do we build an effective marketing strategy?

Having developed successful marketing strategies for B2B and organisations in education, healthcare, life sciences and the public sector, we know our three-phase framework really works.

Discover: Your challenges, goals and competitors. We’ll audit your marketing channels and benchmark the data.

Deliver: Your comprehensive digital marketing strategy, presented in person with an accompanying suite of documents.

Delight: Ongoing consultancy to implement the strategy. Monthly reporting, team training and brainstorming to explore new opportunities.

What does your digital marketing strategy include?

We’ll bring an external perspective to your marketing activity, giving you fresh insights, strategic knowledge and analytical skills you don’t have in-house.

We call it our Strategy Suite of documents and research.

  • Audit and analysis of your marketing channels

  • 10-slide summary to give stakeholders the essentials

  • In-depth strategy: Vision and mission, tactics for success, timeline of activity and the KPIs we’ll measure

  • Content pillars. Your core topics, visualised

  • Audience personas and customer insights

  • Sustainable digital marketing tips

  • Follow-on support booked in blocks of 6 months: reporting, training, social media planning


Our partners in offering digital marketing strategy services in Cambridge

This associate model means that not only can develop the best marketing strategy for your business, we can easily source the right specialists in Cambridgeshire or further afield to deliver these services and streamline the costs.

Founded in 2008, over the years we’ve built up an impressive network of specialists in video production, photography, social media management, paid campaign management, copywriting and web design.

  • Working with Sookio is always a pleasure!

    So energised, so passionate and so knowledgeable, which leads to extremely successful projects and strong working relationships. The quality of the work delivered is always to the highest standard, driven by knowledge, the data and the target audiences.

    Community Development Officer, Huntingdonshire District Council

  • Crucially, Sookio spent time understanding our business focus...

    …and what editorially would well work for us and how that could be best expressed on our site. Quite simply, thank you Sookio.

    Chief Executive, National Centre for Universities and Business

  • Their advice focused on how to best communicate with our audience

    It helped us to reach fundraisers, patients and researchers even more effectively.

    CEO, AKU Society

  • The external perspective we needed

    The advice and numerous suggestions in how best to attract those visiting our website and how to get their attention has been really effective.

    CEO, Photography consultancy

  • She immediately understood our business need...

    …and greatly helped us start our journey on social media platforms. Starting by developing our strategy and guiding us all the way through staff training, implementation and monitoring. Her approach was professional but what struck me was how passionate she was to support us and how much fun and energy she brought to it.

    Managing Director, Cambridge Econometrics