Building visibility
Grow your network, amplify your message, master LinkedIn
New for 2025! Book a building visibility workshop
This course is full of easy-to-apply advice, whether you’re a shy scientist, an early entrepreneur, or a senior leader who wants to become more visible but just can’t risk getting the comms wrong.
Visibility means opportunities, funding, and growth.
Thought leadership raises your profile, builds your reputation, and brings people to your door.
A framework for communication helps you decide what to say, how to say it, and keeps your message succinct.
Practical skills in LinkedIn and writing for marketing give you confidence in using the right tools and techniques.
This communications course is for
Startups, founders and C-Suite leadership teams who want to communicate effectively and authentically.
B2B professionals who see the value of enhancing your personal brand (even if you’re averse to the term itself!)
People running incubator, accelerator or entrepreneurship programmes looking for communications skills training to help attendees become more visible online and offline.
Meet the trainer: Sue Keogh
Sue Keogh is a recognised specialist in communications whose career has spanned radio, print, digital, TV, and social media. She regularly speaks at events, hosts the Communication Untangled podcast, and has trained 1000s of people in marketing.
She has also worked extensively with scientists, tech folk and academics, and understands the challenge of communicating effectively when it’s time to emerge from the lab and take your product to market.
Known for having a strong personal brand and highly engaged community – built instinctively over the years across social media, networking and thought leadership – Sue has drawn on expert methodologies and personal experience to create this course. See Sue’s bio in full | Consultancy services
Half-day session
Introduction and discussion. The benefits of becoming more visible, online and offline. How thought leadership can enhance your personal brand and lead to opportunities, investment and growth.
What kind of communicator are you? Which content formats, channels and approaches will suit you best? Spoiler: there’s something for everyone!
Your personal pillars. The core themes you refer to again and again throughout your communication.
Mapping exercise. We’ll build a handy framework to take away, shaped around you.
LinkedIn training. A very practical session in which you’ll refresh your profile there and then.
Plus! A guide to creating on-the-go social media assets to share with your team.
Book follow-on consultancy services as required.
Full-day session
Morning: All the content and activities from the half-day session.
Afternoon:
The fundamentals of writing for marketing. A simple set of techniques to get your message across, from web and social media , to pitch decks, sales emails, and speaking at events.
Promo toolkit. The essential assets you need to amplify your message. Get into the social media mindset and create more as you go.
Make networking work for you (yes, even if you hate it!)
Wrap-up and commitments
Follow-up session a week later for accountability
How much does communications training cost?
We have a simple approach to pricing with all our courses:
Half-day workshop: £1575 for up to five people, plus £150 per person on top.
Full-day workshop: £1875 for up to five people plus £180 per person on top.
Bespoke guidance from the session: £375.
Any extras?
Plus VAT at standard rates and any reasonable costs for travel.
Due to the prep time that goes into our social media courses, the costs are the same for in-person and online delivery.
New! 10% discount for any organisations who have booked training with Sookio in the past. It’ll be great to see you!
Share your thoughts! Win a free session!
This course is brand new for 2025, and we’re keen to get feedback to make sure it covers the most valuable information.
We also need to trial the content, activities and materials.
Please fill in our feedback form and let us know your thoughts.
We’ll pick out one organisation and run a free building visibility session for your team in early 2025.