Digital Marketing audits

Analysis and recommendations to finetune your marketing

 

What is a digital marketing audit and why is it important?

A digital marketing audit can help you assess the effectiveness of your marketing activity. What’s bringing you sales and conversions? What’s taking a lot of time for little result? Where do the opportunities lie?

This in-depth analysis of your marketing activity can form a critical part of your decision making as you build your business growth strategy and make new hires in your marketing team.

Who is this service for? Marketing Managers. C-Suite and senior leadership teams. Founders of established businesses and Directors of SMEs.

Goal: Deliver a thorough evaluation of your marketing channels so you can concentrate resources on the marketing activity that gets you commercial results.

What do you get in your marketing audit?

  • In-depth outline of our findings and recommendations

  • Checklist of actions to be taken by your team

  • Accompanying visual references and data reports

  • One-month review to check-in on progress

How do we conduct a digital marketing audit?

We’ll use our tried-and-tested auditing framework to thoroughly analyse the activity across your marketing channels and make clear recommendations for what you should keep, change, or cull. 

1.      Kick-off meeting and information gathering

2.      Audit and analysis

3.      Findings and recommendations

4.      One-month review

What does your marketing audit include?

Depending on your priorities, we can cover:

  • Organic social media audit and analysis of paid campaigns on platforms including LinkedIn, Instagram, Facebook, Twitter (X)

  • Content marketing audit to asses your blog posts, podcast marketing and lead generation content

  • YouTube audit to optimise the performance of your video content

  • Email marketing analysis to analyse opening rates and click-throughs and the content itself

  • Review of Google Business (so often overlooked!)

  • Website content audit and SEO audit

  • Snapshot of 3 competitors to benchmark results

 

Plus! Tools evaluation, drawing on extensive experience of publishing digital content across the web and social media:

  • Social media monitoring and scheduling tools

  • Content marketing and image editing tools

  • Marketing team workflow and processes

Coming soon! Look out for our new service, sustainable digital marketing audits.

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