Social media courses
Learn from the experts in social media
Discover the secret to persuasive copywriting on the web
Social media is constantly evolving – new platforms, new features, and new ways of reaching your target audience. But which approach is right for your business?
In this session we’ll give you the confidence to use the latest social media trends, tools and techniques, leaving your team better equipped to get results from your social media activity.
Always focusing on your business objectives, our workshops will be fun, practical, and full of tips you’ll be able to apply straight away.
All our social media marketing training is bespoke, so if you would like us to run training for Instagram, Twitter, Facebook or LinkedIn, or around a particular strategic challenge, just let us know ahead of the session and we’ll come up with content and activities to suit.
Meet the trainer
A recognised specialist in social media who has trained thousands of people in person and online, Sue Keogh loves sharing her knowledge and helping you get to grips with the latest trends and techniques.
She has a reputation for making social media training fun and is full of practical tips you can apply straight away to supercharge your socials.
See Sue’s bio in full
What’s our approach to social media training?
With plenty of best practice examples from your sector to inspire you, plus fun activities to complete before, during, and after the session – we make sure it all sinks in.
We’ll also check in with you following the social media workshop to find out how you’re getting on, and create social media guidelines to share with new members of your team.
1. Introduction to social media
Group intros and discussion, to get a feel for people’s understanding of social media and the challenges they face
Focus on key platforms: Facebook, X/Twitter, LinkedIn and Bluesky, plus visual platforms Instagram and YouTube. What content works and who is using them brilliantly in your sector?
How to create engaging content: the copy that encourages people to respond and share and the importance of using images and video content in your posts
Essential social media tools to help you save time and get results
Plus! Fun activities before, after and during the session..
2. Advanced social media
This session is about being more strategic – using social media advertising, dealing with negativity, setting goals, and running campaigns. You have the basics, now it’s time to really make your social media activity as effective as it can be.
Group discussion about objectives and challenges
Strategy basics: your objectives, your audience, your channels, your resources
Using social media advertising to reach a targeted audience
Dealing with negativity online. What problems should you expect? How can you stop them escalating? What can you do in advance to stop this happening?
Your social media toolkit. The time-saving tools that help you plan, create and schedule content, and report back on activity
How much does social media training cost?
We have a simple approach to pricing with all our courses:
Half-day workshop: £1575 for up to five people plus £150 per person on top.
Full-day workshop: £1875 for up to five people plus £180 per person on top.
Bespoke guidance from the session: £375.
ANY EXTRAS?
Plus VAT at standard rates and any reasonable costs for travel.
Due to the prep time that goes into our copywriting courses, the costs are the same for in-person and online delivery.