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Featured posts
On a budget? Free and low-cost marketing tools for small businesses
Want to boost your marketing activity without breaking the bank? Our Digital Strategist, Deepa, has dug out some of the best digital marketing tools which won't strain your budget.
Cambridge Colour Talk: Join us at e-Luminate 2018
We’re delighted to be backing the Cambridge e-Luminate festival for the third year running. This year the theme is colour, promising a veritable hue’s hue of our city’s great luminaries.
AI and copywriting: Do androids dream up eclectic tweets?
What does the rise of artificial intelligence (AI) mean for the creative industry? Our Chief Copywriter travels back from the future to save humanity.
The Night Before Signoff
A festive ditty, presented for your diversion in the anapestic tetrameter, with fond compliments of the season.
Animating your ads? Break free from boring briefs!
To make your animation stand out, you need to think differently - that much is obvious.
But how do you maintain that brave impulse through a risk-averse process that is designed to fit your work into a pre-existing mould? Animation Director Alex Mallinson is here to inspire courage.
Is your copy cheating? How to stop writing like everyone else
Is your copy cheating? Deepa shares her tips for writing genuinely effective copy, from her trip to the Copywriting Conference 2017.
Double success for Sookio in the Cambridgeshire Digital Awards 2017
We're delighted with our double success this year, sweeping awards in both the Best Blog and Best Use of Video for Business categories at the Cambridgeshire Digital Awards!
Can graphic design (and copywriting) save your life?
Reflections on communications in healthcare, as Sue visits the Wellcome Collection’s new exhibition and thinks back to personal experiences on the cancer ward. How crucial is good design and careful copy in showing empathy, explaining complex concepts, and simply making people feel better?
What happened when Sookio went to Copy Cabana?
Copy Cabana 2017! We been there! Learnings! Findings! We got those! Find out what happened when we sent our Chief Copywriter to join his tribe at the hottest party of the summer and celebrate the life linguistic.
Rewriting Ryanair: when crisis hits, is your web content up to the job?
Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.
But what's wrong with their approach, exactly - and how could they make it more effective?
Five hidden reasons your blog is (probably) failing
Finished writing your next hit blog post? You sure about that? There are all sorts of not-so-optional extras which you can easily include to fill your writing with quick wins and get more blog traffic.
Allow us to explain…
We're on the move! Take a peek at the new Sookio HQ
With renovations in full swing and the move date just around the corner, we're delighted to announce that we're bringing a new creative hub to the heart of Cambridge!