CASE STUDY: SYPLEX LTD

Messaging and strategic support for leading tech consultancy  

SECTORS: IT, technology, professional services  

The client   

Syplex Ltd provides outsourced IT support and consultancy in Cambridge and Oxford.  

The challenge   

Syplex wanted to promote its free Microsoft 365 licensing review offer, which helps organisations get the best value and user experience from the Microsoft 365 suite of products.  

Campaign objectives  

Create and share eye-catching, converting marketing around Syplex’s Microsoft offer, reaching companies in Cambridge and beyond.  

The services  

  • Copywriting and messaging support  

  • Promotional graphics 

  • LinkedIn advertising  

  • Organic social media  

Target audience  

Businesses with up to 500 staff, in need of Syplex’s specialist purchasing and licensing support.  

The approach  

We created a promotional campaign to spread the word about the Microsoft 365 offer, providing messaging support in the form of a landing page and blog post, and promotional graphics featuring Microsoft branding and targeted messaging.  

The copy appealed to customer pain points and communicated Syplex’s core competencies such as trustworthiness, local and in-person service and technical expertise.  

A LinkedIn advertising campaign evoking these key points was created, directing people to the landing page with a CTA to contact Syplex and arrange a consultation call.

The blog post was also shared on LinkedIn in the form of an article, with the Syplex team encouraged to react, comment and share the publicity material on LinkedIn.  

 

A series of organic LinkedIn posts, outlining the key points from the blog post, were also scheduled to boost readership and engagement. 

The results   

The Syplex campaign was successful, with the company receiving more than 20 times the usual number of website visitors because of Sookio’s promotional activities.  

Sookio are brilliant.

Lovely, enthusiastic, quick and they know what they're doing. They can put something great together, to a short deadline! I would definitely recommend working with Sookio. It was a very smooth and enjoyable experience, and we are happy with the work they accomplished.

Jen Cousins, Client Services Manager at Syplex

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