case study: Beacon for Rare Diseases
Podcast marketing for a small charity raising visibility of rare diseases in a big way
Sectors: Charity, Health
The client
Beacon is a UK-based charity that is building a united rare disease community with patient groups at its heart.
Campaign: Rarely Heard podcast series
The services
Podcast consultancy
Social media planning and posting
Tips sheets
The numbers
8-part podcast series
Promoted on 3 platforms: Facebook, Instagram, LinkedIn
Graphics and posts created for each episode
Reached listeners in multiple countries including UK, Australia, India and Brazil
The challenge
We have supported Beacon for many years with consultancy and digital marketing workshops, both to upskill their own team and to help patient groups raise their visibility online.
When they wanted to launch a podcast for the rare disease community we were the natural partner in ensuring these incredible stories would be heard by their target audience of patients, carers and medical professionals.
The approach
We supported Beacon with…
Social media action plan
for the launch of an 8-part podcast series
Outline of target audience and channels used to reach them
Confirmation of goals and positioning alongside similar podcasts
Content calendar for you to sign off before campaign begins
Outline of key messaging
Guidance for team and allies in promoting the series.
Social media campaign activity
Creating posts for LinkedIn, Facebook, and Instagram
Creating attractive visual assets
Consultancy on marketing to this audience and growing subscribers
Consultancy, sharing expertise and insights for effective podcast marketing.
The results
The team was able to focus on the logistics of producing the podcast and getting it uploaded onto the different platforms, while we focused on promotion, ensuring that there was a unified voice and that these vital stories were heard.
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They were always so generous in sharing advice and expertise.
The communication was great and there were processes set up that meant I could easily share resources with all involved.
They were always so generous in sharing advice and expertise which was really appreciated.
I would definitely recommend Sookio! The team is so responsive, communicative and reliable and always have such positive energy.
Projects Coordinator, Beacon