case study: Beacon for Rare Diseases

Podcast marketing for a small charity raising visibility of rare diseases in a big way

Sectors: Charity, Health

 

The client

Beacon is a UK-based charity that is building a united rare disease community with patient groups at its heart.

Campaign: Rarely Heard podcast series

The services

  • Podcast consultancy

  • Social media planning and posting

  • Tips sheets

The numbers

  • 8-part podcast series

  • Promoted on 3 platforms: Facebook, Instagram, LinkedIn

  • Graphics and posts created for each episode

  • Reached listeners in multiple countries including UK, Australia, India and Brazil


 

The challenge

We have supported Beacon for many years with consultancy and digital marketing workshops, both to upskill their own team and to help patient groups raise their visibility online.

When they wanted to launch a podcast for the rare disease community we were the natural partner in ensuring these incredible stories would be heard by their target audience of patients, carers and medical professionals.

The approach

We supported Beacon with…

Social media action plan

for the launch of an 8-part podcast series

  • Outline of target audience and channels used to reach them

  • Confirmation of goals and positioning alongside similar podcasts

  • Content calendar for you to sign off before campaign begins

  • Outline of key messaging

  • Guidance for team and allies in promoting the series.

Social media campaign activity

  • Creating posts for LinkedIn, Facebook, and Instagram

  • Creating attractive visual assets

  • Consultancy on marketing to this audience and growing subscribers

  • Consultancy, sharing expertise and insights for effective podcast marketing.

The results

The team was able to focus on the logistics of producing the podcast and getting it uploaded onto the different platforms, while we focused on promotion, ensuring that there was a unified voice and that these vital stories were heard.

  • They were always so generous in sharing advice and expertise.

    The communication was great and there were processes set up that meant I could easily share resources with all involved.

    They were always so generous in sharing advice and expertise which was really appreciated.

    I would definitely recommend Sookio! The team is so responsive, communicative and reliable and always have such positive energy.

    Projects Coordinator, Beacon

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