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Featured posts
Three years in the life of a copywriter
…Crikey. I only popped in for a cup of tea and a chat, suddenly it’s 2017 and I’ve been punching keyboards at Sookio for the last three years. As the agency’s ninth birthday rolls around, I figured I’d tap out some thoughts on where we’ve come from, where we’re going, and what I’ve picked up on the way.
Just keep pinning: Why your business should be on Pinterest
If your brand doesn’t have a Pinterest account, could you be missing an opportunity? We think so!
Find out how, done right, Pinterest can be an incredibly powerful platform for raising awareness of your brand and driving traffic to your website.
What does a digital strategist do and how does it help you?
What’s content without a strategy? Ignored, mostly. Our digital and content strategist Deepa explains what she does, why she does it and how her work gets your business seen!
Don’t complicate, animate! How to use visuals to explain complex concepts
How can you explain complex concepts without 2000 words of text that no one will understand? This is where animation comes in, explains Alex Mallinson.
Digital is dynamic and developing: Insights from #TDC17
Thinking Digital has been described as “arguably the UK’s most important conference,” so you know I leapt at the chance to attend the 2017 show in my native Newcastle. Following the scent of pasty*, I headed northwards…
On The Edge: 8 takeaways from the B2B Marketing Conference
Bringing marketers from Cambridge and beyond together at the beautiful grounds of Robinson College, On The Edge Digital’s annual B2B Marketing Conference showcased a series of top speakers, useful strategies and fascinating insights.
What were my main takeaways from the day?
Trolls, unicorns and oysters: The daily encounters of a Digital Marketer
Doesn’t time fly when you’re having fun?!
Our Digital Marketing Assistant, Beth Daniel, joined the Sookio team in February. What has she learned in her first three months in an award-winning digital marketing agency?
Social media advertising: 5 expert tips to boost ROI
As a social media manager or content marketer, you’ll know that it is harder than ever to get your content seen - but social media advertising can help!
The digital tricks that events organisers miss!
Running events nowadays is made so, so much easier through modern communications and tools like Eventbrite and Meetup. But so many organisers miss obvious opportunities to attract more attendees and give them the information they need to help the whole thing go smoothly.
What are the digital tips and tricks that events organisers so often forget?
Sue smashes London Marathon goal with #RunDMSue digital marketing workshops
Our Director, Sue Keogh, ran the 2017 London Marathon to raise money for the Arthur Rank Hospice Charity. She smashed her fundraising target, and wants to say thanks to the #RunDMSue crew and everyone who gave their support. 26.2 miles is a long way to run...
How should you use hashtags - or not - on social media?
The term hashtag has crossed over from social media talk into day-to-day dialogue. But what exactly is a hashtag, and how are you supposed to use it? We’ve taken a look at different approaches and the best way to use them in your marketing. #winning
What do I do if..? How to handle complaints, mistakes and trolls on Twitter
Made a mistake on Twitter? Getting complaints from customers or abuse from trolls? Read our tips on dealing with a crisis quickly, calmly and efficiently.