The problem with marketers is that by the time they get half decent at their job, they're out of the age bracket of people they're trying to sell to. Are brands clear on how to market to younger audiences?

Cassie Fidler outlines the approach they should take to ensure a fruitful relationship.

Seeing your new followers, likes and comments diminish? The new algorithmic feed on Instagram is causing many brands headaches, but we have 5 tips to banish the Insta-blues and get your feed buzzing again. 

Since we sponsored and attended the first Techfugees Cambridge event in July 2016, we've been keen to continue our support. We're helping the team organise their blog posts, press releases and newsletters so the content being contributed from all over the world can reach a wider audience.

You’ve given the designer the brief...you’ve nervously awaited the first draft. As you open it up, you realise that it doesn’t quite match the vision you had in your mind’s eye. But how do you explain this vision so that you both fully understand what needs to change?

We asked Monika, from the Sookio design team, to give us some tips on giving constructive feedback.

Steven Watts talks us through the essential elements of your content marketing strategy. Who is your audience? How will you come up with ideas? And why should you always write for humans, not robots?

What can you learn at one of Cambridge's top networking events if you don't particularly like networking? Lots, it turns out, as we discovered when we went to the Cambridge B2B Exhibition 2016.

What happens when your 'no job is too big' approach lands you a job that's too big? Find out how we work with other agencies to help them win pitches, plug the gap in their service offering, and even spruce up their own digital content. 

Nick Wood, Social Media Manager for Virgin East Coast Trains, explains how they use social media to share fast, accurate information...and to keep passengers calm when things get heated!

There are 65 million displaced people across the world; how are they using existing technology in such desperate situations and what tools are being developed by grassroots organisations in response to the crisis?

We sponsored and attended the first Techfugees Cambridge Conference and met the people who are rolling up their sleeves and coming up with practical solutions which can help. 

Monika, from the Sookio design team, explains why a good brief is so important and outlines the questions we ask at the start of each design project. 

Our Chief Copywriter, Rory, finally lets slip his muzzle and unloads both barrels into the black heart of LinkedIn, in the wake of its acquisition by Microsoft. What could the takeover mean for the booming but clumsy platform?

It’s our 8th birthday this week, which, as ever, is a time for reflection. 

What is it about our work that gives us so much job satisfaction? Here are seven main reasons (and one for luck)...