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Featured posts
Featured
Specsavers; Should’ve 2.0: The anatomy of a campaign
Find out how Specsavers celebrated 20 years of their enduring tagline with this multichannel campaign that’ll put a smile on your face.
Duolingo on TikTok: The anatomy of a campaign
Language learning app Duolingo is famous for its notoriously passive aggressive owl. But what’s the secret behind their viral success?
Content marketing is the future of social media (for now)
Anyone who was playing Social Media Bingo at Social Media Marketing 2013 expecting all the usual buzzwords to come up would have been in for a surprise.
None of this talk about engagement or going viral...it's all about the importance of content marketing.