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Featured posts

Featured

Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Sue Keogh 18/11/2011 Sue Keogh 18/11/2011

9 out of 10 male. Average age 26. How can Wikipedia attract a more diverse set of editors?

The lack of variety among Wikipedia editors means the content is not as ‘culturally rich’ as it could be, says Sue Gardner, Executive Director of the Wikimedia Foundation.