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Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Naomi Vowles 28/07/2023 Naomi Vowles 28/07/2023

Trend reports: What are they and how do you write one?

Position yourself as a thought leader in your industry with simple steps to producing a quality survey, whitepaper or trend report.

Alex Higgs 19/01/2015 Alex Higgs 19/01/2015

Social media trends to watch out for in 2015

If it's one thing we know about social media it's that it moves fast! What are the trends that your businesses should look out for in 2015 - and which ones should you try out?