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Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Sue Keogh 10/10/2012 Sue Keogh 10/10/2012

When it comes to writing on the web we think like George Orwell: never use a long word when a short one will do.

So when we came across this excellent guide from the Plain English Campaign, The A to Z of Alternative Words, we gave a little cheer.

Sue Keogh 02/07/2012 Sue Keogh 02/07/2012

It's really handy to have a few reliable guides to spelling, grammar and good copywriting to hand. Here's what's on my desk - how about you?