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social media, strategy Beth Daniel social media, strategy Beth Daniel

So, what's new with Instagram?

Have you tried out Stories, Galleries and Boomerang yet? Instagram has brought in lots of new features recently to help you get even more creative with your content.

Beth Daniel, our new addition to the Sookio team, takes a look at these new updates and explores how your business can make the most of them.

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copywriting, web content, strategy Rory Stobo copywriting, web content, strategy Rory Stobo

Making topical content last: Then, now and forever

Coming up with a regular stream of quality content for your audience to enjoy can be a slog at times, so when a big event or juicy bit of news connected to your industry crops up, it can be a godsend. Topical content can breathe new life into your offering and provide solid opportunities. But how can you make sure it stays evergreen and doesn't date?

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