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Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Michiko McElgunn 06/09/2022 Michiko McElgunn 06/09/2022

Specsavers; Should’ve 2.0: The anatomy of a campaign

Find out how Specsavers celebrated 20 years of their enduring tagline with this multichannel campaign that’ll put a smile on your face.

Sue Keogh 04/05/2018 Sue Keogh 04/05/2018

But how will it end? The power of goodbye in your content, design and customer relationships

Inspired by Joe Macleod's thought-provoking talk on the importance of endings at Camp Digital 2018, we look at how this relates to your web content and customer relationships.

How can you create a meaningful goodbye that means people might actually come back?

Sue Keogh 09/08/2013 Sue Keogh 09/08/2013

Five simple steps to the perfect App Store description

We’re very pleased to have been featured on Pocket Gamer, sharing tips on writing the perfect App Store description.