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Featured posts

Featured

Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Rory Stobo 17/07/2018 Rory Stobo 17/07/2018

What can [pop culture reference] teach us about better copywriting?

Phwoar! Can you believe that [pop culture reference] is happening? It’s the latest [film/tv show/song/meme] to sweep the internet, and since we’ve got our finger very much on the pulse here at Sookio, we figured it was ripe for some delicious, steamy content!