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Featured posts

Featured

Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Sue Keogh 23/09/2014 Sue Keogh 23/09/2014

When was the last time you got a letter that made your hands shake?

Find out how Parkinson's UK use bold copywriting techniques in their direct marketing to make sure readers are engaged before they even open the envelope.