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Featured posts

Featured

Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Sue Keogh 25/10/2013 Sue Keogh 25/10/2013

Content marketing is the future of social media (for now)

Anyone who was playing Social Media Bingo at Social Media Marketing 2013 expecting all the usual buzzwords to come up would have been in for a surprise.

None of this talk about engagement or going viral...it's all about the importance of content marketing.