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Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Rory Stobo 12/02/2020 Rory Stobo 12/02/2020

Plunder your way to better marketing messages

Looking for the magic words to boost sales and win market share? The answer’s simple. Steal them.

Ashley Scrace 26/04/2016 Ashley Scrace 26/04/2016

'Do I know you?' How online reviews became our biggest influencer

Once upon a time, we only trusted the words of people we knew pretty well. While friends, family and colleagues still wield a lot of power over our decisions, we're adapting more and more to placing trust in complete strangers.

And that's a great thing for online shopping and humankind, says Trustpilot's Ashley Scrace.