Once upon a time, we only trusted the words of people we knew pretty well. While friends, family and colleagues still wield a lot of power over our decisions, we're adapting more and more to placing trust in complete strangers.

And that's a great thing for online shopping and humankind, says Trustpilot's Ashley Scrace.

In the mad dash to get their brand online, a lot of businesses are neglecting to consider the long term. Wise men say only fools rush in, so we're looking at how a good strategy can boost your social media sustainability.

Agile marketing gives you lots of tricks for catching the eye of your customers. But is it worthy of the hype?