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Featured posts

Featured

Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Michelle Harrison 09/10/2014 Michelle Harrison 09/10/2014

What copywriting tips and tricks were on offer at #PCN2014?

We were lucky enough to attend the Professional Copywriters' Network Conference (#PCN2014) at London’s Haberdashers’ Hall. Here are just a few of the copywriting tips and tricks gleaned from this year's event.