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Featured posts

Featured

Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Rory Stobo 31/07/2015 Rory Stobo 31/07/2015

Brands and online communities: Start listening, stop marketing

The Sookio Podcast tackles the often overlooked topic of online communities, forums and message boards.

We discuss Reddit and forums run by Lush, Games Workshop and the BBC and ask: Can your brand get any value from these gatherings of strong opinion and, more importantly, should you?