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Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign
Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing
Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign
Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

events, social media, web content Sue Keogh events, social media, web content Sue Keogh

Inspiring digital transformation at ND15

We were lucky enough to be able to attend the 10th National Digital Leaders' Conference at Whitehall this week.

Speakers including Baroness Martha Lane-Fox, Dr Sue Black, Ed Vaizey MP, Matt Hancock MP, Emma Mulqueeny, Rachel Neaman and Helen Milner OBE tackled an important question: How can we encourage digital transformation in the UK and reap huge benefits to the economy and society?

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