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Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Sasha Patchett 07/01/2022 Sasha Patchett 07/01/2022

How to make the most of Instagram #Hashtags

Get more from your social media marketing with our handy guide to using hashtags on Instagram!

Deepa Mistry 20/12/2018 Deepa Mistry 20/12/2018

#ad or #spon? A simple guide to the rules of influencer marketing

Influencer marketing is one of the biggest trends in our industry in recent years. But how can you make sure your brand stays on the right side of the law?