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Featured posts
A love letter to Mill Road
In a week that’s seen the community hit by fire and road closures, we wanted to highlight some of the amazing retailers right here on our doorstep who deserve our support.
What is it about copywriting on packaging nowadays?
Have you ever wondered why product descriptions talk to you like you're a child? We blame Innocent.
Writing about food on the web? Tuck into our simple guide
More and more people are writing about food through their blogs and on platforms like Instagram. But there's an art to writing about recipes on the web.
Read Deepa's tips to find out how to get across your culinary expertise - and make sure no cakes get burned.
#BloggerBlackmail and why blogger outreach is still valuable for brands
Sookio's star baker Deepa Mistry explains the background to the #BloggerBlackmail bunfight and offers tips on making blogger outreach from brands a valuable experience for both sides.
Sookio Masterclass: So. How do you fit it all in?
See pics and read the full write-up from our final Sookio Masterclass for 2014, featuring guests from Hootsuite, B&Q, Brays Cottage and Veiled Rebel sharing tips on making the most out of social media.
Feeling Fab is go!
We're celebrating the launch of the web and social platforms for Feeling Fab, the brainchild of British radio presenter Angie Greaves.
Infographic – 2013: Our year in numbers
A lot has happened at Sookio in 2013, and as the year comes to an end we thought we'd do some number crunching to put it all into perspective.
What did we spend our time working on, which words did we vow never to use in copy and how come we climbed Mount Everest 8.5 times?
What a simple Google+ post by BBC Good Food can tell us about social media in action
How a regular, everyday post from BBC Good Food gives us an insight into the way social media can be used effectively to change consumer behaviour and encourage loyalty to a brand.