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Featured posts
Cadbury Worldwide Hide: The anatomy of a campaign
Discover how Cadbury’s marketing marvel fuses tradition, technology, and togetherness into a virtual Easter egg hunt.
Digital marketing has a carbon footprint: Here’s how to reduce it
Reduce your campaign's environmental impact with these effective sustainable strategies.
6 essential steps to get you ready for GA4
The new Google Analytics comes into force in July. Will you be ready? Allow us to help!
Test for success! Finetune your digital marketing to (really) spread your message
We shared the secrets to effective campaigns at Digital Leaders Week 2022.
TikTok Marketing Strategy: Discover tips and tricks in our new Skillshare course!
Sign up for your free trial now!
Boo! Does shock advertising actually work?
What is shockvertising and how do you get the balance right between grabbing attention and causing offence?
Google, Get Back To What You Love: The anatomy of a campaign
How the global tech giant turned public safety campaigner with this poignant call to get your covid jab.
Dove’s Reverse Selfie: The anatomy of a campaign
The beauty brand’s provocative campaign aims to reverse the negative effects of social media on young girls and women.
BBC Tokyo Olympics: The anatomy of a campaign
Bursting with optimism, energy and colour, what was the secret behind the success of the #LetsGoThere campaign from the BBC?
How to write persuasive copy for brand new products
How do you get an audience excited about something they never knew existed? Follow our ten-step guide to find out.
Silver for Sue in Best Business Women Awards 2020
We’re celebrating our founder being recognised as a brilliant businesswoman in Marketing & PR!
Christmas ads 2020: See who nailed it and how
We’ve rounded up our top Christmas ads picks this year. Join us as we explain what works and why.