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Featured posts
Your team needs this digital marketing toolkit
You’re short on time, so we’ve put our heads together to round up our picks for digital marketing tools that help you do your job quicker and better.
But how will it end? The power of goodbye in your content, design and customer relationships
Inspired by Joe Macleod's thought-provoking talk on the importance of endings at Camp Digital 2018, we look at how this relates to your web content and customer relationships.
How can you create a meaningful goodbye that means people might actually come back?
Can graphic design (and copywriting) save your life?
Reflections on communications in healthcare, as Sue visits the Wellcome Collection’s new exhibition and thinks back to personal experiences on the cancer ward. How crucial is good design and careful copy in showing empathy, explaining complex concepts, and simply making people feel better?
5 ways design can enhance your digital content
To keep up with the ever-evolving standards of digital content, good design is absolutely essential when attempting to bring content to life and connect with your audience.
Discover the different ways you can use design to complement and enhance your digital content.
Sookio helps orca-strate light show for Cambridge festival
We're whale-y pleased to be (hump)backing the Bouygues UK e-Luminate Festival for the second year running, sponsoring a killer light display that will be porpoisely projected next to the whale skeleton hanging outside the University Museum of Zoology.
What is it about copywriting on packaging nowadays?
Have you ever wondered why product descriptions talk to you like you're a child? We blame Innocent.
“Just make it pop!” How to give a designer (useful) feedback
You’ve given the designer the brief...you’ve nervously awaited the first draft. As you open it up, you realise that it doesn’t quite match the vision you had in your mind’s eye. But how do you explain this vision so that you both fully understand what needs to change?
We asked Monika, from the Sookio design team, to give us some tips on giving constructive feedback.
What makes a good design brief?
Monika, from the Sookio design team, explains why a good brief is so important and outlines the questions we ask at the start of each design project.
Living the digital marketing dream. Why do we love doing what we do?
It’s our 8th birthday this week, which, as ever, is a time for reflection.
What is it about our work that gives us so much job satisfaction? Here are seven main reasons (and one for luck)...
Design + data: How infographics help you understand and remember information
Our designer Adriana explains why infographics are so effective at communicating data.
How do you choose the topics which will appeal to your target audience? What's more important - the design or the data? And how can you use infographics effectively to help your audience understand and retain the information?
How can your creative idea cut through the noise?
This summer our director Sue Keogh was invited on board the Creative Express to mentor talented young copywriters, designers and art directors from across Europe.
Read the talk she gave to the teams before they set off in cable cars and the challenge began...
How to design an infographic that (actually) engages your audience
We're excited to have designer Adriana Kaneva join our team to offer top visual content to our clients. Here, she talks about turning dry data into infographics which will be of use to your audience - and not just look pretty!