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Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Artiola Krasniqi 07/09/2024 Artiola Krasniqi 07/09/2024

The bold, provocative campaign which changed perceptions and raised awareness.

Léa Milanini 06/09/2024 Léa Milanini 06/09/2024

Toxic, outrageous, or gold medal-worthy? Kobe, LeBron and Serena help Nike spark controversy ahead of the Paris Olympics

Aman Dilhe 04/09/2024 Aman Dilhe 04/09/2024

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Lucy Kingsford 09/10/2023 Lucy Kingsford 09/10/2023

Discover how Fiat shifted gears on its marketing strategy with our campaign analysis.

Chloe Taylor 07/09/2023 Chloe Taylor 07/09/2023

How did marketers kick off the sporting event? Find out in our latest campaign analysis with examples from Orange, ITV and Hyundai.

Naomi Vowles 03/04/2023 Naomi Vowles 03/04/2023

Discover how Cadbury’s marketing marvel fuses tradition, technology, and togetherness into a virtual Easter egg hunt.