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Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Sue Keogh 07/04/2013 Sue Keogh 07/04/2013

Sookio talks efficiency in The Guardian's Best Practice Exchange

We're delighted to be featured in the Guardian's Small Business Network this week. As part of their Best Practice Exchange we offered tips on being efficient while working in social media.

Sue Keogh 06/02/2013 Sue Keogh 06/02/2013

The ten outsourcing commandments (or how to be a heavenly contractor)

So here's some tips on creating a happy and productive working relationship between in-house teams and contractors - from both points of view.