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Featured posts
Featured
BBC Tokyo Olympics: The anatomy of a campaign
Bursting with optimism, energy and colour, what was the secret behind the success of the #LetsGoThere campaign from the BBC?
Brands and online communities: Start listening, stop marketing
The Sookio Podcast tackles the often overlooked topic of online communities, forums and message boards.
We discuss Reddit and forums run by Lush, Games Workshop and the BBC and ask: Can your brand get any value from these gatherings of strong opinion and, more importantly, should you?
