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Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Clark Chapman 06/01/2023 Clark Chapman 06/01/2023

Chat GPT: Testing the AI tool that everyone’s talking about

Ever imagined Oscar Wilde writing a poem about cars? We have.

Rory Stobo 15/01/2018 Rory Stobo 15/01/2018

AI and copywriting: Do androids dream up eclectic tweets?

What does the rise of artificial intelligence (AI) mean for the creative industry? Our Chief Copywriter travels back from the future to save humanity.

Sue Keogh 17/11/2010 Sue Keogh 17/11/2010

The London Long Copy Challenge, or five things I've learned about copywriting for the Underground

Our entry into the 2010 London Long Copy Challenge made the shortlist of 24 out of 500 entries from ad agencies all over London. Find out what we learned from being part of the competition.