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Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Naomi Vowles 14/09/2023 Naomi Vowles 14/09/2023

10 expert SEO tips to transform your content strategy in 2023

Find out how AI influences SEO, the tools that get results and the best techniques to optimise your search engine rankings.

Naomi Vowles 16/11/2021 Naomi Vowles 16/11/2021

Is AI coming for your copywriter's job?

Find out if robots can be writers in our exploration of artificial intelligence copywriting.

Giada Nizzoli 22/03/2021 Giada Nizzoli 22/03/2021

How to optimise a blog post for SEO: 6-step blog SEO checklist

Want your target audience to actually find your content? You need our easy guide to blog post SEO!

Rory Stobo 15/10/2014 Rory Stobo 15/10/2014

SEO copywriting: Black magic or good karma?

Search engine optimisation doesn't have to be a dark art. Keep a few of these values in mind when writing your copy and you too can navigate the murky waters of SEO.