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Featured posts

Featured

Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Beth Daniel 13/07/2017 Beth Daniel 13/07/2017

Six surprising things Love Island has taught us about brand personality (and why you shouldn't be a Jonny)

Love Island is currently causing a stir across the nation, with more and more folk becoming hooked on the ITV2 show and its unmissable relationship drama.

But what can brands learn from the programme?