What do you do, how large is the company, where are you based, when were you founded? What are your business goals?
What's your challenge and how is it affecting you or your organisation? Why are you addressing it now?
What does success look like? How can we make life better for you?
What would you like us to do for you? Think volume, frequency, nature of the activity or any other specifics about what we should deliver.
This helps us understand the scale of the project
Who's in your marketing team? Where do you need most support?
What channels do you use? What's working and what's not? What's missing?