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strategy, social media Sue Keogh strategy, social media Sue Keogh

The digital tricks that events organisers miss!

Running events nowadays is made so, so much easier through modern communications and tools like Eventbrite and Meetup. But so many organisers miss obvious opportunities to attract more attendees and give them the information they need to help the whole thing go smoothly.

What are the digital tips and tricks that events organisers so often forget?

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social media, strategy Beth Daniel social media, strategy Beth Daniel

So, what's new with Instagram?

Have you tried out Stories, Galleries and Boomerang yet? Instagram has brought in lots of new features recently to help you get even more creative with your content.

Beth Daniel, our new addition to the Sookio team, takes a look at these new updates and explores how your business can make the most of them.

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strategy, social media Sue Keogh strategy, social media Sue Keogh

Could your business benefit from social listening?

For larger organisations, particularly those who are very public facing, like retail, telecoms, software and the public sector, social listening gives you an incredible opportunity to get essential, unfiltered feedback from the people using your product or service.

Dan Spicer, former Head of Social Marketing and Community, EMEA, at Hootsuite, explains more about what social listening means and the three key ways it can benefit your business.

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strategy Sue Keogh strategy Sue Keogh

Watch: We talk digital marketing with Business Focus

Our Director, Sue Keogh, was invited onto Cambridge TV's Business Focus show to share essential tips on digital marketing. 

She talks to presenter Alina Trabbatoni about how she founded Sookio, and offers advice to businesses of all shapes and sizes about creating quality content and using digital marketing effectively to connect with target customers.

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