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Featured posts
What does a digital strategist do and how does it help you?
What’s content without a strategy? Ignored, mostly. Our digital and content strategist Deepa explains what she does, why she does it and how her work gets your business seen!
Trolls, unicorns and oysters: The daily encounters of a Digital Marketer
Doesn’t time fly when you’re having fun?!
Our Digital Marketing Assistant, Beth Daniel, joined the Sookio team in February. What has she learned in her first three months in an award-winning digital marketing agency?
Social media advertising: 5 expert tips to boost ROI
As a social media manager or content marketer, you’ll know that it is harder than ever to get your content seen - but social media advertising can help!
The digital tricks that events organisers miss!
Running events nowadays is made so, so much easier through modern communications and tools like Eventbrite and Meetup. But so many organisers miss obvious opportunities to attract more attendees and give them the information they need to help the whole thing go smoothly.
What are the digital tips and tricks that events organisers so often forget?
Sue smashes London Marathon goal with #RunDMSue digital marketing workshops
Our Director, Sue Keogh, ran the 2017 London Marathon to raise money for the Arthur Rank Hospice Charity. She smashed her fundraising target, and wants to say thanks to the #RunDMSue crew and everyone who gave their support. 26.2 miles is a long way to run...
How should you use hashtags - or not - on social media?
The term hashtag has crossed over from social media talk into day-to-day dialogue. But what exactly is a hashtag, and how are you supposed to use it? We’ve taken a look at different approaches and the best way to use them in your marketing. #winning
Future thinking: 25 things we learned at Silicon Beached
Why are machines useless at understanding context? Why are visuals essential to good communication with humans? Why is Buzz Aldrin planning a settlement on Mars? We went to Silicon Beach's London event to find out.
So, what's new with Instagram?
Have you tried out Stories, Galleries and Boomerang yet? Instagram has brought in lots of new features recently to help you get even more creative with your content.
Beth Daniel, our new addition to the Sookio team, takes a look at these new updates and explores how your business can make the most of them.
Could your business benefit from social listening?
For larger organisations, particularly those who are very public facing, like retail, telecoms, software and the public sector, social listening gives you an incredible opportunity to get essential, unfiltered feedback from the people using your product or service.
Dan Spicer, former Head of Social Marketing and Community, EMEA, at Hootsuite, explains more about what social listening means and the three key ways it can benefit your business.
Why you should trust your creative agency
As a creative agency in Cambridge, creating digital content for clients in a wide range of sectors, trust is the foundation of everything we do. We like to think we make a compelling case for investing it in us.
Watch: We talk digital marketing with Business Focus
Our Director, Sue Keogh, was invited onto Cambridge TV's Business Focus show to share essential tips on digital marketing.
She talks to presenter Alina Trabbatoni about how she founded Sookio, and offers advice to businesses of all shapes and sizes about creating quality content and using digital marketing effectively to connect with target customers.
The rules of engagement: Do brands know how to market to younger audiences?
The problem with marketers is that by the time they get half decent at their job, they're out of the age bracket of people they're trying to sell to. Are brands clear on how to market to younger audiences?
Cassie Fidler outlines the approach they should take to ensure a fruitful relationship.