Nick Wood, Social Media Manager for Virgin East Coast Trains, explains how they use social media to share fast, accurate information...and to keep passengers calm when things get heated!

Our Chief Copywriter, Rory, finally lets slip his muzzle and unloads both barrels into the black heart of LinkedIn, in the wake of its acquisition by Microsoft. What could the takeover mean for the booming but clumsy platform?

We’ve collected up the most important of the recent changes to Facebook.

Next time a colleague or client asks you what’s changed, you’ll have an answer for them immediately!  

In the latest mad experiment from the Sookio Lab, we look at Yik Yak, the anonymous messaging app targeted at students which is taking campuses by storm.

Twitter has introduced polls, a new way engage with your followers.  

We try them out in the Sookio lab to find out how Twitter polls are being used in useful, creative and amusing ways, and how can your brand make the most of them.

We're delighted to have picked up two awards at the Cambridgeshire Digital Awards 2015. Well done #TeamSookio!

We're fascinated by the ways police forces use social media to engage with their communities. How does it help with crime prevention? Which topics generate the most response from the public? And what happens when you make a typo in a tweet?

Sookio's star baker Deepa Mistry explains the background to the #BloggerBlackmail bunfight and offers tips on making blogger outreach from brands a valuable experience for both sides.

Facebook's Chris Cox was at Cannes Lions 2015 talking about expanding the horizons of how we interact with mobile, and Sookio was there to hear what he had to say - and pick up one some of the exciting innovations in mobile coming out of India and China.

Our new web and social media editor, Deepa, shares her advice for staying organised when managing your brand's social media channels. How to plan, save time for engagement and measure your successes - and mistakes too!

We were lucky enough to be able to attend the 10th National Digital Leaders' Conference at Whitehall this week.

Speakers including Baroness Martha Lane-Fox, Dr Sue Black, Ed Vaizey MP, Matt Hancock MP, Emma Mulqueeny, Rachel Neaman and Helen Milner OBE tackled an important question: How can we encourage digital transformation in the UK and reap huge benefits to the economy and society?

See slides and a write-up of Sue's talk at the Cambridge Network about crisis management and social media.

How can you use social media to avoid a crisis happening in the first place and to stop things escalating when it all goes pear shaped. And would you use Protein World's 'robust' approach to crisis management if something went wrong in your own business?!