What happened when social media editors from the University of Cambridge, Age UK and Grazia joined blogger Miss Sue Flay for our first Sookio Masterclass event on straight-talking social media?

Jemma Finch, from the marketing and communications team of The National Trust, shares her insider tips for making social media work if you're in the charity, historical or leisure sectors.

Chris Arnold from Cambridge software startup Awedience tells us why content marketing can't work unless you get to know your audience first.

Have you tried Vine yet? Or maybe you're more into Instagram when it comes to creating and sharing short, snappy video content. We compare the two platforms, with lots of helpful tips and examples along the way.

One thing we like doing at Sookio is working with sectors where social media isn’t an obvious fit. Accountancy is a case in point. However, with social media there is a platform for everyone...

Find out what actor, comedian and Twitter genius David Schneider had to say on the topic of Twitter at Social Media Marketing 2013.

Anyone who was playing Social Media Bingo at Social Media Marketing 2013 expecting all the usual buzzwords to come up would have been in for a surprise.

None of this talk about engagement or going viral...it's all about the importance of content marketing. 

The Cannes Lions International Festival of Creativity is the world’s largest annual awards festival for creative communications professionals. For a magazine like Lürzer’s Archive it's a major event in the calendar.

This year we went to Cannes to provide coverage of the festival on the Lürzer's Archive website and social media channels. Here’s how we pulled it all together.

Our editorial assistant, Jake Lowery, is one of our younger team members. Born in 1992 Jake comes from a generation known as the Millennials, those born between the early 80s and early 00s, and remembers little about life before the internet.

Jake gives us an insight into his life in social media and how he feels social media is changing as the next generation, Generation Z, enter adolescence.

In our latest post for the Sage Business Expert community we talk about the online tools we can't do without. What love to know what yours are!

One of the most common issues that comes up during our workshops on writing for social media is knowing what to say.

You’ve got your shiny new Twitter and Facebook accounts but... erm... now what?

How a regular, everyday post from BBC Good Food gives us an insight into the way social media can be used effectively to change consumer behaviour and encourage loyalty to a brand.