4 minute read

Struggling on what to post, or find enough time to grow your audience on Instagram?

The more you post, the higher your chances are in ranking better in hashtags and therefore gaining followers. This can be time-consuming, but scheduling, batch-producing and repurposing the content with a creative twist are all great ways to stay up to date without overloading your busy schedule any more.

You know you need to post on Instagram more, but it’s easier said than done, right? Not with the right Instagram strategy! Sookio has done the hard work for you; here are 9 content ideas that will compliment ANY niche.

Instagram post ideas for business account

Values behind your brand
The story behind your brand
Digestible interview post
Host a successful Instagram giveaway
Industry news
Behind the scenes
Reviews and testimonials
Funny memes and GIFs
Meet the team social media posts

1. Values behind your brand

A 2019 study by Facebook found that 80% people decide whether to buy a product or service when they use Instagram. Make that 80% say “yes” by showcasing your brand’s values and let your customer connect with you on a more personal level.

2. The story behind your brand

Sharing how your brand came to be is a great way to bridge the gap between your business and your followers and to show that you are, in fact, human. Not to forget how much it aids brand recognition! Offer your followers the opportunity to get to know your story, personally, and to connect with your brand, your values and vision.

Photo: @aleksandra_illustration on Instagram

3. Digestible interview post

Who has your business been engaging with recently? Did you interview an entrepreneur, had a respected professor on your podcast, or invited a leading industry expert to write a guest blog post for you?

Create an insightful post for your followers from an interview you conducted. It’s something only you can provide and your audience will appreciate the tips presented in a mini-bite, digestible form - for example, pulling out quotes for Instagram post.

4. Host a successful Instagram giveaway

Everyone loves a cheeky little giveaway.

If you’re wondering how to run a competition on Instagram, organising a simple giveaway is the answer. It’s a gateway to boosted engagement, brand awareness and product or services exposure.

A well-planned giveaway will encourage your audience to interact with the post in multiple ways in order to enter. You can tier your rewards to attract different customer personas with different needs and interests - talk about double win!

To reach a wider audience, you can also promote Instagram post - and this is the kind of content you can use to draw in fresh followers.

5. Share industry news and insights

Become a reliable source of industry-specific information and keep your followers up to date with the latest news and developments. Even better, try and tie the news into your niche, such as a product you’re building or a service you’re developing.

What does your audience want to know? At Sookio, we know our audience will appreciate digital marketing tips, especially those requiring minimum time and human resources.

6. Behind the scenes

Take the opportunity to personally connect with your community. Humanising your account makes your business more relatable and approachable and who doesn’t want that!

As Maya Angelou famously said, people will forget what you say or do, but they will remember how you make them feel.

So make your audience feel heard, understood, and trusted. Trust goes both ways, and if you want them to trust you, then you have to show them what you’re really all about.

7. Reviews and testimonials

Shorten the customer journey and boost purchase decisions by sharing positive service reviews. If someone praises your business, product or people - be proud of it. Share it with the world. Heck, scream it from the top of the building if you want! You earned it.

Highlighting a positive word or two from your happy client is an easy and effective way to present yourself as an expert.

Have you accumulated positive feedback over time? Even better! Create a simple template and use it to schedule Instagram posts (like the one below).

8. Funny memes and GIFs

Take a break and give a glimpse of your fun side!

Brighten up your followers’ feed, show your brand’s personality all while taking advantage of current trends. For example, our Communications Manager Marisa hopped on the Bernie Sanders Mittens meme train and skilfully used the famous photo with our Sookio HQ meeting room.

Do make sure that both the content you choose and your tone of voice are fitting to your brand identity and audience.

9. Meet the team social media posts

Introduce your potential customers to the people behind the business and let them know who they may be working with. Putting a face to the name makes the experience much more personal and enjoyable.

Your Instagram feed will benefit from human faces smiling up at your audience - after all, behind every account, there’s real flesh and bones.

Ready to take your social media game a step further?

Talk to us! Our team of content creation and digital strategy experts will help your business bloom. Or start by exploring our SEO and PPC services here.

9 Instagram post ideas to spice up your business account