Blog
Category
- SEO
- SEO strategy
- anatomy of a campaign
- campaign analysis
- campaign strategy
- campaigns
- careers
- consumer behaviour
- copywriting
- design
- digital marketing
- education
- education marketing
- education sector
- email marketing
- events
- insights
- learning
- marketing
- news
- paid campaigns
- podcast
- podcasting
- sharpeners
- social media
- social media advertising
- social media strategy
- sookio bootcamp
- sookio news
- sookio school
- sookio team
- strategy
- sustainable marketing
- team
- training
- trend forecasting
- trend report
- trends
- video
- web content
- work experience
- world cup
Featured posts
What's battle rap got to do with copywriting? Allow us to explain
Does your business sell wigs for frogs and trade out of a cave in the woods? Don’t worry, you’re not the weirdest person our new copywriter and battle rap pundit Rory has met this month.
Celebrating six years of Sookio
We're celebrating our sixth birthday with a look back at the last year at Sookio, which has seen three new members added to the team and lots of new clients in the public sector, digital, property, health and more.
Struggling with your homepage copy? Try these three tricks
When it comes to the writing the words for your website, deciding what to say on your homepage is often one of the most difficult parts to get right.
We know that it's an area where people struggle, so we thought we'd share a few tricks of our own to help you piece it together more easily. Let us know how you get on...
Why desire + permission = the perfect copy combination
Dave Trott's Creative Mischief outlines the two things which must come together before customers make a decision to purchase. How can we weave this technique into our web copy?
EVENT – Creative Ely: How to write for the web
Get your website off to a good start in 2014!
Our Director, Sue Keogh, will be talking at Creative Ely in January about writing clear, clickable content for the web. Come along and get a hatful of tips which you'll be able to apply straight away.
Are copywriters male or female?
If I asked you to draw a picture of a copywriter, what would you come up with?
How can I make my content more attractive to Google Hummingbird?
How does Google's new search algorithm affect the way you create content for the web and social media?
Five ways accountants can sex up their social media
One thing we like doing at Sookio is working with sectors where social media isn’t an obvious fit. Accountancy is a case in point. However, with social media there is a platform for everyone...
Don't worry, be snappy! The art of writing for mobile
Sandblasting umlauts since the days of dial-up, Peter Hill is currently consulting for the UK government, British Film Institute and private clients in travel, gaming and events.
In this guest post for Sookio he tells us about the art of writing for mobile. How do you capture the attention of such a fidgety and flighty audience?