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Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Sue Keogh 18/06/2010 Sue Keogh 18/06/2010

Turn marketing theories into good copywriting practice

Sue Keogh 21/04/2010 Sue Keogh 21/04/2010

Do we need a cure for monologophobia?

Sue Keogh 30/03/2010 Sue Keogh 30/03/2010

Are you getting your and you’re wrong?

Sue Keogh 09/03/2010 Sue Keogh 09/03/2010

Back of the net! Three tips for writing about football

Sue Keogh 23/02/2010 Sue Keogh 23/02/2010

Eleven rules for writing for the web

Inspired by a Guardian spread on Ten Rules for Writing Fiction, we've come up with our own set of rules for writing for the web.

Sue Keogh 14/01/2010 Sue Keogh 14/01/2010

Avoid an apostrophe catastrophe!

Many people have a blind spot when it comes to using the apostrophe. Why does it matter when it comes to your website? Because poor punctuation can make you look unprofessional, that's why!

Sue Keogh 14/09/2009 Sue Keogh 14/09/2009

Seven steps to great web copy

Lots of people can write for the web. But not everyone does it well and poor copy on your site can be off-putting to new customers. Here’s some easy ways to make your content clearer, more attractive and more easily found by your target audience.