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Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign
Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing
Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign
Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

events, social media Rory Stobo events, social media Rory Stobo

Crisis management on social media: Sookio style

See slides and a write-up of Sue's talk at the Cambridge Network about crisis management and social media.

How can you use social media to avoid a crisis happening in the first place and to stop things escalating when it all goes pear shaped. And would you use Protein World's 'robust' approach to crisis management if something went wrong in your own business?!

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