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Featured posts
Feeling Fab is go!
We're celebrating the launch of the web and social platforms for Feeling Fab, the brainchild of British radio presenter Angie Greaves.
Why desire + permission = the perfect copy combination
Dave Trott's Creative Mischief outlines the two things which must come together before customers make a decision to purchase. How can we weave this technique into our web copy?
Finding free images on the web: Get your rights right, right?
Fair use of images is a topic that comes up again and again when we're talking about content on the web.
How can you find images that are free to use? And what happens if you publish images without permission?
The joy of Storify: Content curation made easy
Storify is a content curation tool which allows you to gather together social media updates from lots of different sources and turn them into a simple and shareable story.
Find out why we love it so much and how you can use it in your content marketing.
EVENT – Creative Ely: How to write for the web
Get your website off to a good start in 2014!
Our Director, Sue Keogh, will be talking at Creative Ely in January about writing clear, clickable content for the web. Come along and get a hatful of tips which you'll be able to apply straight away.
Are copywriters male or female?
If I asked you to draw a picture of a copywriter, what would you come up with?
Infographic – 2013: Our year in numbers
A lot has happened at Sookio in 2013, and as the year comes to an end we thought we'd do some number crunching to put it all into perspective.
What did we spend our time working on, which words did we vow never to use in copy and how come we climbed Mount Everest 8.5 times?
How can I make my content more attractive to Google Hummingbird?
How does Google's new search algorithm affect the way you create content for the web and social media?
Danger! Brand muddle ahead! Why you need to sharpen your online strategy
What are the signs and pitfalls of brand muddle? Read our tips on updating your strategy and developing a clear, confident brand.
Five ways accountants can sex up their social media
One thing we like doing at Sookio is working with sectors where social media isn’t an obvious fit. Accountancy is a case in point. However, with social media there is a platform for everyone...
David Schneider on the importance of tending your Twitter garden
Find out what actor, comedian and Twitter genius David Schneider had to say on the topic of Twitter at Social Media Marketing 2013.
Content marketing is the future of social media (for now)
Anyone who was playing Social Media Bingo at Social Media Marketing 2013 expecting all the usual buzzwords to come up would have been in for a surprise.
None of this talk about engagement or going viral...it's all about the importance of content marketing.