Email marketing campaigns
Reach an audience who’d love to hear from you
Engaging email marketing to build trust and win repeat business
With all the shifts in social media and traditional marketing, email marketing remains your secret weapon in reaching your audience.
We typically manage email marketing campaigns as part of monthly strategic support, bringing all our skills in copywriting, design and understanding of user behaviour to ensure readers stay interested and engaged.
Our email marketing experts are here to increase your open rates and click-throughs and analyse the data so we build upon success with every email newsletter we send.
Email marketing campaign management
Training in email marketing content
Guidance on GDPR to stay on the right side of the law
Email marketing as part of content marketing strategy
Paid social media campaigns to increase subscribers
Content audit including email campaigns
Your next steps
Our approach to B2B email marketing
Our goal is to create quality email marketing content that people will want to actually read - not bombard them every day!
You may want to send out emails to highlight the following:
Product launches
Team spotlights
Founder insights
Stakeholder updates
News about your project and product
First, we need to build your email marketing list - and keep it tidy to ensure high opening percentage opening rates.
We can do this through engaging lead generation pieces like checklists, trend reports and webinars.
Then we’ll analyse the data, see who’s clicking on what…then it’s over to your sales team to follow up on those beautiful leads!
case study
Lead generation through a timely trends report and email marketing
CellRev is a bioprocessing startup in Newcastle with whom we have been working to raise awareness as they move towards commercialisation.
As part of the strategic marketing approach, we devised, gathered information, and produced an industry trends report which required users to add their email to our database. The survey and report itself was promoted on social media through paid campaigns on LinkedIn.
As a result, CellRev now has an engaged subscriber list of people eager to hear more about the next stage in CellRev’s journey.
