Content writer Freddie Reynolds - who knows his way round the style guides for The Sun, Sunday Times and The Times - explains their importance in helping brands like Innocent keep their brand voice consistent, and shares tips on stylin' it yourself.Read More
Our video producer Colin explains how a family trip to see Inside Out got him thinking about how film enables us to express emotion more powerfully than in any other medium.
What questions should you ask to help you kickstart your emotional muscles?Read More
Twitter has introduced polls, a new way engage with your followers.
We try them out in the Sookio lab to find out how Twitter polls are being used in useful, creative and amusing ways, and how can your brand make the most of them.
We're fascinated by the ways in which police forces using social media nowadays to engage with the community. How does it help with crime prevention? Which topics generate the most response from the public? And what happens when you make a typo in a tweet?
PC David Cairns-Johnstone from Cambridgeshire Constabulary kindly took time during the night shift to tell us more.Read More
Our designer Adriana explains why infographics are so effective at communicating data.
How do you choose the topics which will appeal to your target audience? What's more important - the design or the data? And how can you use infographics effectively to help your audience understand and retain the information?Read More
Friday 9 October saw more than 150 copywriters descend on Haberdashers’ Hall, London, for a packed day of talks, workshops and relaxed networking. It was CopyCon 2015 and the Sookio gang were there to soak up the creative atmos. What were our highlights?Read More
More and more people are writing about food through their blogs and on platforms like Instagram. But there's an art to writing about recipes on the web.
Read Deepa's tips to find out how to get across your culinary expertise - and make sure no cakes get burned.Read More
We were invited by the Communications team at the University of Cambridge to deliver training in writing for the web to their internal marketing teams.
How can we make sure the content is easy to read, users can find what they want, and that the messages being given out are consistent with this 800-year-old brand?Read More
This summer our director Sue Keogh was invited on board the Creative Express to mentor talented young copywriters, designers and art directors from across Europe.
Read the talk she gave to the teams before they set off in cable cars and the challenge began...Read More
Coming up with a regular stream of quality content for your audience to enjoy can be a slog at times, so when a big event or juicy bit of news connected to your industry crops up, it can be a godsend. Topical content can breathe new life into your offering and provide solid opportunities. But how can you make sure it stays evergreen and doesn't date?Read More
Facebook's Chris Cox was at Cannes Lions 2015 talking about expanding the horizons of how we interact with mobile, and Sookio was there to hear what he had to say - and pick up one some of the exciting innovations in mobile coming out of India and China.Read More
Our new web and social media editor, Deepa, shares her advice for staying organised when managing your brand's social media channels. How to plan, save time for engagement and measure your successes - and mistakes too!Read More
In the mad dash to get their brand online, a lot of businesses are neglecting to consider the long term. Wise men say only fools rush in, so we're looking at how a good strategy can boost your social media sustainability.Read More
We were lucky enough to be able to attend the 10th National Digital Leaders' Conference at Whitehall this week.
Speakers including Baroness Martha Lane-Fox, Dr Sue Black, Ed Vaizey MP, Matt Hancock MP, Emma Mulqueeny, Rachel Neaman and Helen Milner OBE tackled an important question: How can we encourage digital transformation in the UK and reap huge benefits to the economy and society?Read More