'Do I know you?' How online reviews became our biggest influencer

'Do I know you?' How online reviews became our biggest influencer

Once upon a time, we only trusted the words of people we knew pretty well. While friends, family and colleagues still wield a lot of power over our decisions, we're adapting more and more to placing trust in complete strangers.

And that's a great thing for online shopping and humankind, says Trustpilot's Ashley Scrace.

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Digital marketing: A jargon-free guide to common terms

Digital marketing: A jargon-free guide to common terms

What's a hashtag? What does SEO stand for? Where does a blog actually...go?

These are some of the questions that come up when we're running workshops on writing for the web, SEO and social media. In this handy guide we run through the words and phrases you will meet when knocking your digital marketing into shape.

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It's time to refresh your Instagram strategy. Here's how

It's time to refresh your Instagram strategy. Here's how

Instagram is now one of the fastest growing social network, topping 400 million active users in 2015. People are finding smarter ways to grow their audience on Instagram, so isn't it time you joined in?

Follow our step-by-step guide to improving your feed and making the most of the visual storytelling network.

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Bobbies on the tweet: How the police use social media to engage with the community

Bobbies on the tweet: How the police use social media to engage with the community

We're fascinated by the ways in which police forces using social media nowadays to engage with the community. How does it help with crime prevention? Which topics generate the most response from the public? And what happens when you make a typo in a tweet? 

PC David Cairns-Johnstone from Cambridgeshire Constabulary kindly took time during the night shift to tell us more.

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Design + data: How infographics help you understand and remember information

Design + data: How infographics help you understand and remember information

Our designer Adriana explains why infographics are so effective at communicating data.

How do you choose the topics which will appeal to your target audience? What's more important - the design or the data? And how can you use infographics effectively to help your audience understand and retain the information?

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What did we learn at #CopyCon15?

What did we learn at #CopyCon15?

Friday 9 October saw more than 150 copywriters descend on Haberdashers’ Hall, London, for a packed day of talks, workshops and relaxed networking. It was CopyCon 2015 and the Sookio gang were there to soak up the creative atmos. What were our highlights?

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Writing about food on the web? Tuck into our simple guide

Writing about food on the web? Tuck into our simple guide

More and more people are writing about food through their blogs and on platforms like Instagram. But there's an art to writing about recipes on the web.

Read Deepa's tips to find out how to get across your culinary expertise - and make sure no cakes get burned.

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Training: Writing for the web with the University of Cambridge

Training: Writing for the web with the University of Cambridge

We were invited by the Communications team at the University of Cambridge to deliver training in writing for the web to their internal marketing teams.  

How can we make sure the content is easy to read, users can find what they want, and that the messages being given out are consistent with this 800-year-old brand? 

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How can your creative idea cut through the noise?

How can your creative idea cut through the noise?

This summer our director Sue Keogh was invited on board the Creative Express to mentor talented young copywriters, designers and art directors from across Europe.

Read the talk she gave to the teams before they set off in cable cars and the challenge began...

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