Bobbies on the tweet: How the police use social media to engage with the community

Bobbies on the tweet: How the police use social media to engage with the community

We're fascinated by the ways in which police forces using social media nowadays to engage with the community. How does it help with crime prevention? Which topics generate the most response from the public? And what happens when you make a typo in a tweet? 

PC David Cairns-Johnstone from Cambridgeshire Constabulary kindly took time during the night shift to tell us more.

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Design + data: How infographics help you understand and remember information

Design + data: How infographics help you understand and remember information

Our designer Adriana explains why infographics are so effective at communicating data.

How do you choose the topics which will appeal to your target audience? What's more important - the design or the data? And how can you use infographics effectively to help your audience understand and retain the information?

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What did we learn at #CopyCon15?

What did we learn at #CopyCon15?

Friday 9 October saw more than 150 copywriters descend on Haberdashers’ Hall, London, for a packed day of talks, workshops and relaxed networking. It was CopyCon 2015 and the Sookio gang were there to soak up the creative atmos. What were our highlights?

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Writing about food on the web? Tuck into our simple guide

Writing about food on the web? Tuck into our simple guide

More and more people are writing about food through their blogs and on platforms like Instagram. But there's an art to writing about recipes on the web.

Read Deepa's tips to find out how to get across your culinary expertise - and make sure no cakes get burned.

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Training: Writing for the web with the University of Cambridge

Training: Writing for the web with the University of Cambridge

We were invited by the Communications team at the University of Cambridge to deliver training in writing for the web to their internal marketing teams.  

How can we make sure the content is easy to read, users can find what they want, and that the messages being given out are consistent with this 800-year-old brand? 

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How can your creative idea cut through the noise?

How can your creative idea cut through the noise?

This summer our director Sue Keogh was invited on board the Creative Express to mentor talented young copywriters, designers and art directors from across Europe.

Read the talk she gave to the teams before they set off in cable cars and the challenge began...

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Making topical content last: Then, now and forever

Making topical content last: Then, now and forever

Coming up with a regular stream of quality content for your audience to enjoy can be a slog at times, so when a big event or juicy bit of news connected to your industry crops up, it can be a godsend. Topical content can breathe new life into your offering and provide solid opportunities. But how can you make sure it stays evergreen and doesn't date?

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Brands and online communities: Start listening, stop marketing

Brands and online communities: Start listening, stop marketing

The Sookio Podcast tackles the often overlooked topic of online communities, forums and message boards.

We discuss Reddit and forums run by Lush, Games Workshop and the BBC and ask: Can your brand get any value from these gatherings of strong opinion and, more importantly, should you?

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Cannes Lions 2015: How is Facebook expanding the mobile canvas?

Cannes Lions 2015: How is Facebook expanding the mobile canvas?

Facebook's Chris Cox was at Cannes Lions 2015 talking about expanding the horizons of how we interact with mobile, and Sookio was there to hear what he had to say - and pick up one some of the exciting innovations in mobile coming out of India and China.

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Digital content strategy: We love it when a plan comes together!

Digital content strategy: We love it when a plan comes together!

In the mad dash to get their brand online, a lot of businesses are neglecting to consider the long term. Wise men say only fools rush in, so we're looking at how a good strategy can boost your social media sustainability.

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Inspiring digital transformation at ND15

Inspiring digital transformation at ND15

We were lucky enough to be able to attend the 10th National Digital Leaders' Conference at Whitehall this week.

Speakers including Baroness Martha Lane-Fox, Dr Sue Black, Ed Vaizey MP, Matt Hancock MP, Emma Mulqueeny, Rachel Neaman and Helen Milner OBE tackled an important question: How can we encourage digital transformation in the UK and reap huge benefits to the economy and society?

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