Making topical content last: Then, now and forever

Making topical content last: Then, now and forever

Coming up with a regular stream of quality content for your audience to enjoy can be a slog at times, so when a big event or juicy bit of news connected to your industry crops up, it can be a godsend. Topical content can breathe new life into your offering and provide solid opportunities. But how can you make sure it stays evergreen and doesn't date?

Read More

Brands and online communities: Start listening, stop marketing

Brands and online communities: Start listening, stop marketing

The Sookio Podcast tackles the often overlooked topic of online communities, forums and message boards.

We discuss Reddit and forums run by Lush, Games Workshop and the BBC and ask: Can your brand get any value from these gatherings of strong opinion and, more importantly, should you?

Read More

Cannes Lions 2015: How is Facebook expanding the mobile canvas?

Cannes Lions 2015: How is Facebook expanding the mobile canvas?

Facebook's Chris Cox was at Cannes Lions 2015 talking about expanding the horizons of how we interact with mobile, and Sookio was there to hear what he had to say - and pick up one some of the exciting innovations in mobile coming out of India and China.

Read More

Digital content strategy: We love it when a plan comes together!

Digital content strategy: We love it when a plan comes together!

In the mad dash to get their brand online, a lot of businesses are neglecting to consider the long term. Wise men say only fools rush in, so we're looking at how a good strategy can boost your social media sustainability.

Read More

Inspiring digital transformation at ND15

Inspiring digital transformation at ND15

We were lucky enough to be able to attend the 10th National Digital Leaders' Conference at Whitehall this week.

Speakers including Baroness Martha Lane-Fox, Dr Sue Black, Ed Vaizey MP, Matt Hancock MP, Emma Mulqueeny, Rachel Neaman and Helen Milner OBE tackled an important question: How can we encourage digital transformation in the UK and reap huge benefits to the economy and society?

Read More

Sookio Labs: How do you start podcasting?

Sookio Labs: How do you start podcasting?

In this instalment of our Sookio Labs series we look at podcasting. What does podcasting look like in 2015? Who's doing it? How easy is it to get started? We address all this and more as we talk you through how we produced the very first episode of our own Sookio Podcast.

Do have a listen and tell us what you think!

Read More

Crisis management on social media: Sookio style

Crisis management on social media: Sookio style

See slides and a write-up of Sue's talk at the Cambridge Network about crisis management and social media.

How can you use social media to avoid a crisis happening in the first place and to stop things escalating when it all goes pear shaped. And would you use Protein World's 'robust' approach to crisis management if something went wrong in your own business?!

Read More

Memes in content marketing: You’re doing it wrong!

Memes in content marketing: You’re doing it wrong!

The internet is a bad place to get tunnel vision when it comes to your content marketing. We explore where brands go wrong with memes, and how a little research, context and respect can help you reach the right people and get the perfect tone.

Read More

Shared values: Politics and social media

Shared values: Politics and social media

March saw us bring our series of #SookioSocial masterclasses into 2015. This time we looked at social media's impact on politics and our nation's culture in the run up to one of the most closely fought General Elections in recent memory.

Read More