Chris Arnold from Cambridge software startup Awedience tells us why content marketing can't work unless you get to know your audience first.Read More
Have you tried Vine yet? Or maybe you're more into Instagram when it comes to creating and sharing short, snappy video content. We compare the two platforms, with lots of helpful tips and examples along the way.Read More
When it comes to the writing the words for your website, deciding what to say on your homepage is often one of the most difficult parts to get right.
We know that it's an area where people struggle, so we thought we'd share a few tricks of our own to help you piece it together more easily. Let us know how you get on...Read More
Need to brush up on your tenses, clauses and pronouns? Confused by those pesky apostrophes? We've been reading up on the subject to find books on grammar and punctuation to recommend.
If you have a favourite of your own, we'd love to hear about it too.Read More
Fair use of images is a topic that comes up again and again when we're talking about content on the web.
How can you find images that are free to use? And what happens if you publish images without permission?Read More
Storify is a content curation tool which allows you to gather together social media updates from lots of different sources and turn them into a simple and shareable story.
Find out why we love it so much and how you can use it in your content marketing.Read More
Get your website off to a good start in 2014!
Our Director, Sue Keogh, will be talking at Creative Ely in January about writing clear, clickable content for the web. Come along and get a hatful of tips which you'll be able to apply straight away.
Why is it that you only spot that typo, broken link or incorrect information after you click send and your newsletter has gone out to 25,000 people?
Find out how to avoid making embarrassing gaffes in your email marketing – and what to do if you've made a mistake.Read More
A lot has happened at Sookio in 2013, and as the year comes to an end we thought we'd do some number crunching to put it all into perspective.
What did we spend our time working on, which words did we vow never to use in copy and how come we climbed Mount Everest 8.5 times?Read More
One thing we like doing at Sookio is working with sectors where social media isn’t an obvious fit. Accountancy is a case in point. However, with social media there is a platform for everyone...Read More
Anyone who was playing Social Media Bingo at Social Media Marketing 2013 expecting all the usual buzzwords to come up would have been in for a surprise.
None of this talk about engagement or going viral...it's all about the importance of content marketing.Read More
The Cannes Lions International Festival of Creativity is the world’s largest annual awards festival for creative communications professionals. For a magazine like Lürzer’s Archive it's a major event in the calendar.
This year we went to Cannes to provide coverage of the festival on the Lürzer's Archive website and social media channels. Here’s how we pulled it all together.Read More
Our editorial assistant, Jake Lowery, is one of our younger team members. Born in 1992 Jake comes from a generation known as the Millennials, those born between the early 80s and early 00s, and remembers little about life before the internet.
Jake gives us an insight into his life in social media and how he feels social media is changing as the next generation, Generation Z, enter adolescence.Read More