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social media, web content Sue Keogh social media, web content Sue Keogh

Case study: Covering Cannes Lions 2013 for Lürzer's Archive

The Cannes Lions International Festival of Creativity is the world’s largest annual awards festival for creative communications professionals. For a magazine like Lürzer’s Archive it's a major event in the calendar.

This year we went to Cannes to provide coverage of the festival on the Lürzer's Archive website and social media channels. Here’s how we pulled it all together.

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social media Sue Keogh social media Sue Keogh

A life on the internet: The changing face of social media

Our editorial assistant, Jake Lowery, is one of our younger team members. Born in 1992 Jake comes from a generation known as the Millennials, those born between the early 80s and early 00s, and remembers little about life before the internet.

Jake gives us an insight into his life in social media and how he feels social media is changing as the next generation, Generation Z, enter adolescence.

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