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Featured posts
How can you make your web copy readable and accessible?
When writing for the web, how much care do you take to make sure your content is accessible and readable?
Writing for the web and social media: What have I learned in my year at Sookio?
As our editorial assistant Jake Lowery heads off to the wilds of the Midlands, we asked him to share what he'd learned about writing for the web and social media in his year at Sookio.
Our first Sookio Masterclass event. What did you miss?
What happened when social media editors from the University of Cambridge, Age UK and Grazia joined blogger Miss Sue Flay for our first Sookio Masterclass event on straight-talking social media?
Notes from an insider: The National Trust and social media
Jemma Finch, from the marketing and communications team of The National Trust, shares her insider tips for making social media work if you're in the charity, historical or leisure sectors.
Content marketing and network analysis: Why you need both
Chris Arnold from Cambridge software startup Awedience tells us why content marketing can't work unless you get to know your audience first.
Instagram v Vine: The battle of the video-sharing platforms
Have you tried Vine yet? Or maybe you're more into Instagram when it comes to creating and sharing short, snappy video content. We compare the two platforms, with lots of helpful tips and examples along the way.
Struggling with your homepage copy? Try these three tricks
When it comes to the writing the words for your website, deciding what to say on your homepage is often one of the most difficult parts to get right.
We know that it's an area where people struggle, so we thought we'd share a few tricks of our own to help you piece it together more easily. Let us know how you get on...
Agile marketing: Is the nimble approach right for your business?
Agile marketing gives you lots of tricks for catching the eye of your customers. But is it worthy of the hype?
Feeling Fab is go!
We're celebrating the launch of the web and social platforms for Feeling Fab, the brainchild of British radio presenter Angie Greaves.
Why desire + permission = the perfect copy combination
Dave Trott's Creative Mischief outlines the two things which must come together before customers make a decision to purchase. How can we weave this technique into our web copy?
Finding free images on the web: Get your rights right, right?
Fair use of images is a topic that comes up again and again when we're talking about content on the web.
How can you find images that are free to use? And what happens if you publish images without permission?
The joy of Storify: Content curation made easy
Storify is a content curation tool which allows you to gather together social media updates from lots of different sources and turn them into a simple and shareable story.
Find out why we love it so much and how you can use it in your content marketing.