The Strategy Suite: A fresh approach to your digital communications strategy
Sookio is delighted to launch our new Strategy Suite – a bold, transformative strategy and consultancy package for comms and marketing teams in large, purpose-driven organisations who want to achieve ambitious, realistic business goals.
As a strategic digital marketing consultancy we've been working with clients in education, life sciences, B2B and the public sector for over a decade to devise effective digital marketing strategies to connect you with target audiences and get results.
The Strategy Suite is a comprehensive, contemporary approach in which we are elevating every single element of our strategic offering.
You’ll receive a core strategy, plus a beautiful suite of supporting documents and AI-supported research to back up the guidance. It'll even help you reach your sustainability goals through advice on eco-friendly comms.
Who is the Strategy Suite for?
This strategic digital marketing service is designed for senior communications professionals in established organisations - from SMEs to large enterprises - who need external expertise and clear guidance on where to go next.
These are the challenges people typically present us with. If these sound familiar, our Strategy Suite is here to help!
“Trends in digital are changing so fast! We’ve spent years building our online communities – where next?”
“If only we had someone on the team who understood the data and could target effectively to get better results.”
“We need a fresh perspective on our marketing activities to make sure our time and money is well spent.”
Our Strategy Suite of research, analysis and guidance gives you confidence in the best route to take. It comes in three phases:
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Kicking off with a Discovery process involving in-person workshops and meetings with your senior marketing team and key stakeholders, we’ll explore your organisation’s vision, goals, challenges, and target audiences.
We’ll delve into the ‘why’ behind your current marketing and take note of any immediately obvious gaps or quick wins.
✅ Comprehensive marketing channel audit
✅ Competitor analysis
✅ Audience personas
✅ Sentiment analysis
✅ Benchmark activity
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Once the research and analysis phase is complete, our specialists will formalise your organisation’s target audiences and existing audience personas. These will be presented in a suite of documents together with content pillars which you can refer to day-to-day as you plan far-reaching materials including campaigns.
This is all drafted with language and achievable components to creatively excite and motivate your team, playing to their strengths and the focus of their roles.
✅ A 15-slide top-level snapshot of the marketing strategy for your senior leadership team to digest, presented in person
✅ Executive Summary, with goals, SMART objectives and KPIs, plus the platform priorities and an output cycle so we can plan activity and resources together
✅ The full digital presence audit, analysis, and personas
✅ An SEO dashboard and reporting tools set up to monitor progress
✅ Accessibility and sustainability checklists
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Once we’ve delivered the Strategy Suite via a presentation to your team, there will be a window for feedback and tweaks, and the finished product is all yours.
From there, we’ll begin our monthly consultancy and support, set at a minimum of two days a month and designed to ensure that the strategy is implemented successfully.
From seamless project management to expert brainstorming and detailed analysis, you’ll be working with a team of specialists who are thoughtful, innovative and really care about you and your business.
✅Regular reporting and strategy refresh in line with your business goals
✅ Upskilling for your team
✅ An invite to our regular Sookio Sharpener learning events, exclusively for clients
We will also advise you on additional activity to support the success of the strategy:
✅ Video, animation and photography
✅ Email marketing campaigns
✅ PPC and highly targeted social media campaigns
✅ Website copywriting and lead generation pieces like trend reports
We can produce all of this in-house or through our team of trusted, talented specialists.
As we celebrate 15 years of Sookio, we’d be delighted to hear about your challenges and projects.
Interested in our Strategy Suite? Get in touch and tell us about your goals.