Marketing audits

Analysis and recommendations to finetune your approach

 

What is a digital marketing audit and why is it important?

An audit can help you assess the effectiveness of your marketing activity. What’s bringing you sales and conversions? What’s taking a lot of time for little result? Where do the opportunities lie?

This in-depth analysis of your marketing activity can form a critical part of your decision making as you build your business growth strategy and make new hires in your marketing team.

Who is this service for? Marketing Managers. C-Suite and senior leadership teams. Founders of established businesses and Directors of SMEs.

Book your audit

Goal: Deliver a thorough evaluation of your marketing channels so you can concentrate resources on the marketing activity that gets you commercial results.

What do you get in your marketing audit?

  • In-depth outline of our findings and recommendations

  • Checklist of actions to be taken by your team

  • Accompanying visual references and data reports

  • One-month review to check-in on progress

How do we conduct a digital marketing audit?

We’ll use our tried-and-tested auditing framework to thoroughly analyse the activity across your marketing channels and make clear recommendations for what you should keep, change, or cull. 

1.      Kick-off meeting and information gathering

2.      Audit and analysis

3.      Findings and recommendations

4.      One-month review

Audit booked? Fill in our questionnaire

Which audit is right for you?

Streamlined

An expert eye across your marketing activity, with clear priorities for your team to work through.

  • Methodical audit of web, social media, email marketing to assess consistency, accessibility, and effectiveness 

  • Review of planning, publishing and reporting tools

  • Outline of our findings and recommendations

  • Checklist of actions to take

  • Milestone review

Comprehensive

Get the full picture - team structure, stakeholder perspectives and what your competitors are up to.

  • As for Streamlined, plus

  • Interviews with key team members, clients and stakeholders

  • Review of marketing team structure and workflow

  • Competitor comparison

  • Report, recommendations and visual appendix

Implementation

Consultancy support to lead on the project and make sure recommended actions are actually taken.

  • Comprehensive audit

  • Minimum 5 consultancy days

  • Upskilling sessions as needed

  • Milestone check-ins

  • Before and after report 

Choose your audit

  • Professional, yet friendly. You really feel that they care 100% about your project and the end result

    We asked Sookio to look at public engagement activity which goes out in the form of social media posts, email communications and website content.

    The overall aim was identify workflows and tools to enable communications across all platforms to be more streamlined and effective.

    We were really happy with the report and accompanying material which was produced. It has given us a lot to think about on how we can improve but also that we're not doing terribly (which is reassuring!)

    Sue was great to work with (as always). It's such an important piece of work which we just do not have the time or resources to do in house.

    Public Engagement Manager, University of Cambridge

  • Crucially, Sookio spent time understanding our business focus...

    …and what editorially would well work for us and how that could be best expressed on our site. Quite simply, thank you Sookio.

    Chief Executive, National Centre for Universities and Business

  • The external perspective we needed

    The advice and numerous suggestions in how best to attract those visiting our website and how to get their attention has been really effective.

    CEO, Photography consultancy

  • Their advice focused on how to best communicate with our audience

    It helped us to reach fundraisers, patients and researchers even more effectively.

    CEO, AKU Society

  • Working with Sookio is always a pleasure!

    The quality of the work delivered is always to the highest standard, driven by knowledge, the data and the target audiences.

    Community Development Officer, Huntingdonshire District Council