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copywriting, strategy Sue Keogh copywriting, strategy Sue Keogh

Rewriting Ryanair: when crisis hits, is your web content up to the job?

Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.

But what's wrong with their approach, exactly - and how could they make it more effective?

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events, social media Rory Stobo events, social media Rory Stobo

Crisis management on social media: Sookio style

See slides and a write-up of Sue's talk at the Cambridge Network about crisis management and social media.

How can you use social media to avoid a crisis happening in the first place and to stop things escalating when it all goes pear shaped. And would you use Protein World's 'robust' approach to crisis management if something went wrong in your own business?!

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